Which renowned architecture firm underwent a major rebranding in 2015, changing its name from SOM to Skidmore, Owings & Merrill to emphasize its heritage and counter commoditization in the industry?

The world's most iconic architecture firms have developed distinctive brand identities that reflect their design philosophy and market positioning. These identities often evolve over time, responding to changing market demands, leadership transitions, and shifts in design thinking. This trivia question explores how one major firm strategically repositioned its brand identity to capture new markets while honoring its design legacy.

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The firm never changed from SOM to Skidmore, Owings & Merrill - it was actually the reverse, changing from the full name to the acronym decades earlier
Foster + Partners (previously Foster Associates)
Gensler (previously M. Arthur Gensler Jr. & Associates)
HOK (previously Hellmuth, Obata + Kassabaum)