Which celebrity collaboration is credited with revitalizing Puma's relevance in the sneaker market, leading to a reported 40% sales increase in women's footwear?

Brand collaborations between celebrities and companies have revolutionized pop culture marketing in recent years. These partnerships often lead to limited-edition products that create massive hype and sell out within minutes. Test your knowledge about one of the most successful celebrity brand collaborations that transformed not just a product line but an entire company's trajectory.

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Rihanna's Fenty x Puma collection
Selena Gomez's Puma signature line
The Weeknd's XO x Puma collection
BTS's Puma Turin collaboration