Which scientific product launch featured a live demonstration that initially failed but became famous when the lead scientist declared 'It actually works better when it's wet' and successfully demonstrated the product?

In the competitive world of scientific innovation, product launches can make or break a company's reputation. The way scientific products are introduced to the market requires specialized knowledge of both the science involved and effective marketing strategies. This trivia tests your knowledge about a groundbreaking product launch that changed an entire scientific field and set new standards for how complex scientific innovations are marketed to specialized audiences.

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The launch of 3M's Post-it Notes, when Spencer Silver demonstrated their unique adhesive properties
The debut of Gore-Tex fabric, when Bob Gore demonstrated its waterproof yet breathable membrane
The introduction of graphene, when Andre Geim showed its conductivity properties using everyday objects
The launch of superglue (cyanoacrylate), when Harry Coover demonstrated its bonding strength on live television