Which innovative marketing campaign first used interactive AR experiences embedded in physical book covers, allowing readers to 'unlock' exclusive content by scanning the cover with their smartphones?

The publishing industry has evolved dramatically in the digital age, with innovative marketing campaigns transforming how books reach readers. Major publishers and indie authors alike have embraced creative brand management strategies to stand out in an increasingly competitive marketplace. Test your knowledge about a revolutionary marketing campaign that changed how literary works are branded and promoted!

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Penguin Random House's 'Living Classics' campaign (2019)
HarperCollins' 'Beyond the Page' initiative (2018)
Simon & Schuster's 'Dimensional Reading' program (2020)
Macmillan's 'Immersive Literature' series (2017)