Which global coffee retailer named its company after a character from Norse mythology, specifically chosen to represent seafaring and adventure in its brand identity?

Throughout history, mythology and folklore have played significant roles in retail branding and marketing strategies. Legendary creatures, ancient gods, and folk heroes have inspired product names, logos, and entire brand identities. This trivia question explores how one famous company leveraged mythological elements to create one of retail's most recognizable and successful brand identities.

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Starbucks (named after a character in Moby Dick, which was inspired by Norse mythology's Starkad)
Costa Coffee (named after the Norse goddess Costa, protector of travelers)
Caribou Coffee (named after Caribou, a lesser known Norse spirit of endurance)
Peet's Coffee (named after Peet, a Norse dwarf known for brewing magical elixirs)