Which Broadway musical's unprecedented collaboration with MAC Cosmetics in 2010 created a complete makeup line that became the brand's fastest-selling collection in history?

The performing arts industry increasingly partners with major brands to expand reach and funding. These collaborations create unique merchandise, special edition products, and immersive experiences that blend artistic vision with commercial appeal. Test your knowledge about a significant partnership that changed how Broadway productions approach merchandising and brand extension. This collaboration set new standards for how performing arts can translate theatrical magic into consumer products.

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• Wicked
• The Lion King
• Glee (Fox TV series that had a Broadway-focused theme)
• Phantom of the Opera

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