Which retail giant hired linguists to ensure its brand name would sound appealing across languages and wouldn't have negative connotations in any major language?

In the world of retail, language plays a crucial role in brand identity and customer experience. From slogans that stick in our minds to carefully crafted product names that evoke specific emotions, linguistic choices can make or break a retail brand. This trivia question explores how one major retailer leveraged linguistic research to create a powerful global brand identity that transcends language barriers.

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Häagen-Dazs (invented to sound Danish despite being American)
Amazon (named after the world's largest river to suggest scale)
Google (adapted from 'googol', a mathematical term)
Apple (chosen for its simplicity, friendliness, and universal recognition across languages)