Which country did Swedish furniture giant IKEA choose for its first international expansion outside of Scandinavia in 1973, establishing a key geographic foothold that would influence its global expansion strategy?

In the competitive world of international retail, geographic expansion strategies can make or break a brand. Major retailers carefully select their first international locations based on market research, cultural compatibility, and growth potential. This trivia question tests your knowledge of how a prominent retailer strategically approached their global footprint, revealing insights into their international business development philosophy.

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Switzerland
Germany
Japan
United Kingdom