Which gaming company first introduced the controversial 'loot box' monetization system that later became an industry standard for virtual item distribution?

The gaming industry has revolutionized retail marketing with innovative in-game purchasing systems and virtual marketplaces. As virtual worlds and gaming platforms evolve, companies have found creative ways to monetize digital environments through microtransactions, virtual goods, and brand partnerships. Test your knowledge about a groundbreaking retail innovation that changed how gamers interact with in-game economies!

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• Electronic Arts with their FIFA Ultimate Team packs in 2009
• Valve Corporation with Team Fortress 2's 'Mann Co. Supply Crates' in 2010
• Chinese company Zhengtu Network with ZT Online in 2007
• Blizzard Entertainment with Overwatch's loot box system in 2016

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