Which celebrity completely rebranded and repositioned their makeup line in 2019, shifting from 'Kylie Lip Kits' to 'Kylie Cosmetics' with a new omnichannel retail strategy that led to a $600M valuation?

Test your knowledge of how famous personalities have revolutionized retail brand positioning! Celebrity entrepreneurship has transformed the retail landscape, with stars leveraging their personal brands to create billion-dollar empires. These celebrity-founded companies often utilize innovative omnichannel strategies and unique brand positioning to stand out in competitive markets. How well do you understand the impact of star power on retail brand development?

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Kylie Jenner
Rihanna
Lady Gaga
Selena Gomez