Which streaming platform completely rebranded from a DVD-by-mail service, nearly launched a separate company called 'Qwikster' for its physical media, but reversed course after customer backlash?

Some of the most iconic brands in pop culture have undergone significant transformations to stay relevant with changing consumer trends. These rebranding efforts often represent critical turning points in a company's history and can make or break their connection with audiences. Test your knowledge of these pivotal brand identity shifts that shaped pop culture!

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Netflix
Hulu
Disney+
HBO Max