Which marketing innovation is credited with making the Bible the first mass-market religious product and revolutionizing access to religious texts in the 15th century?

In the world of religious publishing, marketing strategies have evolved dramatically over centuries. From ancient hand-copied scrolls to mass-produced texts and now digital platforms, the dissemination of religious knowledge has been revolutionized by various marketing innovations. This trivia question focuses on a pivotal moment in religious text marketing that transformed accessibility to sacred writings across the Western world. Test your knowledge about this significant historical development in religious product distribution!

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Gutenberg's printing press and movable type technology
The creation of illuminated manuscripts by Benedictine monks
Luther's 'direct-to-consumer' distribution of translated pamphlets
The Vatican's commissioned illustrated Bible codices