Which scientific product launch included the famous marketing claim "Better Living Through Chemistry" that helped transform both the product's reputation and its industry?

In the competitive world of scientific innovation, product launches can make or break a company's future. Some scientific breakthroughs became household names through brilliant marketing strategies, while others remained obscure despite their importance. This trivia question explores how one revolutionary scientific product found its way into millions of homes through innovative marketing that changed both the industry and public perception.

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DuPont's synthetic materials (nylon, Teflon, etc.)
Bell Labs' transistor technology
Pfizer's penicillin mass production
3M's Post-it Notes