Which Broadway production pioneered the use of a pop-up retail experience with interactive digital mirrors that allowed visitors to virtually try on costumes while collecting their contact information for targeted marketing?

The performing arts industry has embraced technology in fascinating ways to enhance audience engagement and marketing reach. From virtual reality previews to AI-powered ticket pricing, theaters and performance venues have reimagined the audience experience. This poll tests your knowledge of a groundbreaking digital marketing campaign that transformed how Broadway shows attract younger audiences through innovative retail strategies and experiential marketing.

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Hamilton - with its 'History Remix' pop-up shops featuring AR experiences of revolution-era clothing
Wicked - with its 'Defy Gravity' interactive boutiques that used motion sensors to create personalized witch transformations
The Lion King - with its 'Pride Lands' installations allowing guests to digitally transform into different characters
Phantom of the Opera - with its 'Masquerade' temporary stores featuring holographic mask fittings