Which publishing house mascot was inspired by a doodle created during a meeting with Allen Lane and his secretary in 1935?

The publishing industry has created some iconic mascots and symbols to represent their brands. From penguin icons on spines to emblematic figures that have become cultural touchstones, these visual identities help readers instantly recognize their favorite publishers. Test your knowledge about the fascinating world of literary brand mascots and their origins!

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• The Random House House
• The Penguin (Penguin Books)
• The Little, Brown Bear
• The Harper Collins Torch

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