Which mythological figure was controversially used in a 2012 e-commerce platform launch that resulted in the company having to rebrand after cultural backlash?

Throughout history, mythological figures have been powerful symbols in product marketing and branding. From Greek gods to Norse legends, these ancient characters have been repurposed to sell everything from luxury cars to household cleaning products. Their enduring qualities and universal recognition make them perfect for creating memorable brand identities. Test your knowledge of how mythology intersects with modern product marketing strategies!

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Kali (Hindu goddess of destruction), used by an Asian marketplace platform that implied traditional businesses would be destroyed
Loki (Norse trickster god), used by a European auction site that portrayed itself as disrupting traditional retail
Quetzalcoatl (Aztec feathered serpent deity), used by a South American delivery service promising 'divine speed'
Anubis (Egyptian god of death), used by a Middle Eastern electronics marketplace suggesting competitors were 'dying'