Which presidential campaign branding innovation set a fundraising record by generating over $15 million in merchandise sales alone?

Political campaigns are sophisticated marketing operations where branding plays a critical role in establishing candidate identity. From memorable slogans to strategic color schemes, campaign branding can make or break a presidential bid. Test your knowledge about the history and strategy of campaign branding in American politics, and see if you can identify which innovative approach created a fundraising revolution in recent political history.

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Barack Obama's 2008 'Hope' poster designed by Shepard Fairey
Ronald Reagan's 1984 'Morning in America' campaign visuals
Donald Trump's 2016 red 'Make America Great Again' hat
Bill Clinton's 1992 saxophone logo and 'Don't Stop' theme