Which sports retailer first introduced the 'Magic Mirror' technology that allows customers to virtually try on athletic apparel without changing clothes?

The sports retail industry has undergone massive digital transformation in recent years, with technology reshaping how consumers discover, experience, and purchase athletic gear. Major sports brands have invested billions in creating seamless omnichannel experiences. Test your knowledge about one particular digital innovation that revolutionized the sports retail landscape and created a new standard for in-store technology integration.

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• Nike with their 'Nike Pro Mirror' in their NYC House of Innovation
• Adidas with their 'AR Fitting Room' in their London flagship store
• Under Armour with their 'UA Virtual Fitting' technology in their Chicago Brand House
• Puma with their 'Future Fit' system in their Milan concept store

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