What was the original name of Nike's loyalty program before it was rebranded as 'Nike Membership' in 2018?

Test your knowledge about one of the most innovative loyalty programs in the sports retail industry! Nike has transformed how brands connect with athletes and casual consumers alike. Their membership program has evolved significantly since its inception, offering exclusive products, early access to releases, and personalized training recommendations. How well do you know the history and features of Nike's customer loyalty strategy?

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