Which famous literary brand collaboration generated over $1 billion in retail sales through its themed merchandise line featuring wands, robes, and interactive experience stores?

The publishing industry has evolved far beyond traditional books, with major literary brands partnering with unexpected companies to create unique product collaborations. These partnerships have transformed how literature engages with consumers in the physical marketplace. Test your knowledge of these innovative cross-industry ventures that have brought beloved literary worlds into tangible products.

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Harry Potter and Universal Studios' Wizarding World
Game of Thrones and HBO's collector edition products
The Hunger Games and Lionsgate's District 12 collection
Lord of the Rings and New Line Cinema's Middle-earth merchandise