Which Broadway musical holds the record for the most successful brand collaboration, generating over $6 billion in global merchandise sales since its 1997 premiere?

The performing arts world has seen innovative brand collaborations that extend theatrical experiences beyond the stage. From merchandise to themed products, these partnerships create additional revenue streams and expand audience reach. This poll tests your knowledge of a groundbreaking brand collaboration that transformed how performing arts productions engage with commercial opportunities. Can you identify the correct partnership that revolutionized theatrical merchandising?

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• The Lion King (Disney)
• Wicked (MAC Cosmetics)
• Hamilton (American Express)
• Phantom of the Opera (Swarovski)

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