Which presidential campaign was the first to extensively use social media analytics to micro-target voters based on their online behavior and preferences?

Throughout history, U.S. presidential campaigns have pioneered groundbreaking marketing strategies that revolutionized political communication and voter engagement. From catchy slogans to innovative media use, these campaigns set benchmarks not just in politics but in marketing as a whole. Test your knowledge about these historic campaign innovations that changed how political products (candidates) are marketed to the American public.

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Barack Obama's 2012 re-election campaign
Donald Trump's 2016 campaign
Hillary Clinton's 2016 campaign
Barack Obama's 2008 campaign