What is the psychological principle where consumers transfer qualities they associate with a celebrity (like trustworthiness or expertise) to the products that celebrity endorses?

Celebrity endorsements can dramatically influence consumer behavior and brand perception. This trivia poll explores a fascinating psychological phenomenon where celebrities' personal attributes transfer to products they endorse. Understanding this concept helps marketers create more effective celebrity partnerships and explains why certain endorsement deals fail when misaligned with consumer expectations. Test your knowledge of this key consumer psychology principle!

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Meaning Transfer Model
Celebrity Halo Effect
Source Credibility Theory
Parasocial Attribution Model