Which pharmaceutical company famously maintained over 50% market share AFTER patent expiration by creating a new brand identity for their medication based on color, shape and marketing?

In the pharmaceutical industry, brand management decisions can make or break a medication's market success. When patents expire, companies must strategically manage their brand equity to compete with generic alternatives. This poll tests your knowledge about one of the most successful brand management strategies in pharmaceutical history that created exceptional customer lifetime value despite patent expiration.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Pfizer with Viagra (the 'little blue pill')
AstraZeneca with Nexium (the 'purple pill')
Eli Lilly with Cialis (the 'weekend pill')
GlaxoSmithKline with Advair (the 'purple diskus')