Which innovative marketing campaign first used satellite tracking technology to let supporters 'follow' individual endangered animals in real-time, revolutionizing wildlife engagement?

Conservation marketing campaigns play a crucial role in raising awareness and funds for endangered species protection. Some campaigns have revolutionized how we approach wildlife conservation by utilizing innovative strategies and powerful messaging. Test your knowledge about a groundbreaking wildlife conservation marketing campaign that changed the game!

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WWF's 'Adopt an Animal' program
National Geographic's 'Photo Ark' project
Save the Elephants' 'Follow the Herds' campaign
Conservation International's 'Nature Is Speaking' series