Which retailer holds the Guinness World Record for the 'Largest Interactive Digital Retail Display' installed in 2018, revolutionizing in-store customer experience?

Test your knowledge about the most groundbreaking retail innovations that have earned world records! In an era where physical retail constantly competes with digital experiences, some brands have created in-store innovations so spectacular they've earned their place in the record books. From the largest interactive displays to the most technologically advanced fitting rooms, these retail experiences have redefined customer engagement. How much do you know about these record-breaking retail innovations?

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Nike's House of Innovation (New York)
Samsung 837 Experience Store (New York)
Apple Fifth Avenue (New York)
Microsoft Experience Center (London)