Which recommendation algorithm, developed in 1998 and initially used by Amazon, revolutionized e-commerce by suggesting products based on the concept 'customers who bought this item also bought'?

Personalization algorithms have transformed the retail landscape, enabling businesses to provide tailored shopping experiences to consumers. These sophisticated systems analyze customer data to predict preferences and recommend products, dramatically increasing conversion rates and customer satisfaction. Test your knowledge about one of the most influential recommendation algorithms that changed e-commerce forever.

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