Which Broadway musical's marketing campaign included the famous tagline "So Much Better Than Cats!" as a tongue-in-cheek reference to another popular show?

The performing arts industry relies heavily on innovative marketing strategies to attract audiences to shows, concerts, and theatrical productions. From iconic taglines that become cultural touchstones to branding that instantly communicates the essence of a production, marketing plays a crucial role in a show's success. Test your knowledge about one of the most successful marketing campaigns in Broadway history!

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Avenue Q
The Book of Mormon
Spamalot
Urinetown