Which book launch event set a record with midnight release parties at more than 4,000 bookstores worldwide, with the author arriving at the main event in Edinburgh on a purple Knight Bus replica?

The publishing world has seen some extraordinary product launches that have shaped literary history. From midnight release parties to innovative marketing campaigns, book launches can be as creative as the stories within the pages. Test your knowledge about some of the most memorable book launches in publishing history and how they transformed the way we celebrate new literary releases.

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Harry Potter and the Half-Blood Prince (2005)
The Da Vinci Code (2003)
Twilight: Breaking Dawn (2008)
The Lost Symbol (2009)