Which visual merchandising concept, introduced in the 1980s, revolutionized retail by guiding customers through a predetermined path to maximize exposure to high-margin products?

Visual merchandising is both an art and a science that significantly impacts consumer behavior in retail environments. Effective visual merchandising strategies can increase sales by 30-40% through strategic product placement, lighting, color psychology, and spatial design. This poll tests your knowledge about one of the most influential visual merchandising concepts that revolutionized retail store design and continues to shape shopping experiences worldwide.

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• The AIDA Model (Attention, Interest, Desire, Action)
• The Boomerang Effect Layout
• The Gruen Transfer (or Gruen Effect)
• The Golden Triangle Principle

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