Which retail chain pioneered the modern customer loyalty program in 1981 with their 'Frequent Flyer' concept that was quickly adopted across multiple industries?

Loyalty programs have become a cornerstone of retail strategy, with companies investing billions annually to retain customers. These programs track purchasing patterns, offer personalized incentives, and create emotional connections with brands. While ubiquitous now, loyalty programs have an interesting history of innovation and evolution in the retail landscape. Test your knowledge about one of the most influential early retail loyalty programs that changed how businesses approach customer retention.

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American Airlines (AAdvantage program)
Starbucks (Coffee Club)
Holiday Inn (Priority Club)
Safeway (Club Card)