Which pricing strategy did Universal Pictures attempt in 2011 with the film 'Tower Heist' that caused major theater chains to threaten a boycott?

In 2011, a major film studio attempted a bold pricing experiment that caused an uproar among theater chains and nearly changed how we pay for movies. This pricing strategy briefly threatened the traditional theatrical release model and foreshadowed today's streaming wars. Test your knowledge of this fascinating intersection of Hollywood economics and consumer behavior that still influences industry pricing debates today.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Premium Video-on-Demand (PVOD) - offering the film at $59.99 for home viewing just 3 weeks after theatrical release
Dynamic ticket pricing - charging different prices based on seat location and showtime demand
Subscription model - offering unlimited viewings of the film for a monthly fee
Tiered theatrical pricing - charging premium prices for opening weekend screenings