Which major sports apparel company underwent a complete logo rebrand in 2002 that was initially met with consumer backlash but ultimately led to a 27% increase in market share within 18 months?

Brand identity in sports is a crucial element that connects teams and equipment manufacturers with their fans. Throughout history, many major sports brands have undergone significant rebranding efforts - some successful, others controversial. This trivia question tests your knowledge about one of the most significant brand identity shifts in sports retail history that actually increased market share despite initial consumer resistance.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Adidas replacing the trefoil with the three stripes logo for performance products
Reebok introducing the vector logo to replace their classic Union Jack symbol
Puma switching from the leaping puma to the formstrip logo design
Under Armour changing from UA lettering to the interlocking U and A symbol