Which linguistic technique did Amazon strategically employ when naming its voice assistant 'Alexa', contributing significantly to its brand positioning?

In today's competitive retail landscape, language plays a crucial role in brand positioning and customer engagement. Linguistic choices in marketing materials, product descriptions, and brand messaging can significantly impact consumer perception and purchasing decisions. This poll tests your knowledge about how language science intersects with retail branding strategies and how major companies leverage linguistics to create distinctive market identities.

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Plosive consonant branding (using sounds like 'p', 'b', 'k' that create acoustic energy when pronounced)
X-branding (incorporating the letter 'x' to convey innovation and cutting-edge technology)
Open vowel sonority (using the 'a' sound that carries well across rooms and is easily distinguished by voice recognition systems)
Affective morphology (using the '-a' ending to create feminine personification, similar to Latin-derived languages)