Which innovative customer loyalty program, launched in 2011, revolutionized Broadway ticketing by offering members discounted same-day tickets while collecting valuable audience demographic data?

The performing arts industry has embraced customer loyalty programs to enhance audience engagement and boost ticket sales. These programs have transformed how theaters, concert halls, and performance venues build relationships with their patrons. This trivia question tests your knowledge of a groundbreaking loyalty program that changed how Broadway interacts with its audience members and collects valuable customer data.

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TodayTix Loyalty Circle
Broadway Fan Rewards
Audience Rewards
Playbill Plus