Which product placement is credited with increasing sales by 65% after its prominent feature in a 1983 film, despite the brand initially refusing to pay for the placement?

Product placement has become an art form in modern cinema, with brands paying millions for their products to appear in blockbuster films. From iconic vehicles to memorable tech gadgets, these strategic placements can become cultural touchpoints that boost sales dramatically. Test your knowledge about some of the most influential product placements that changed both the film industry and consumer behavior!

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• Ray-Ban Wayfarers in 'Risky Business'
• Reese's Pieces in 'E.T. the Extra-Terrestrial'
• BMW Z3 in 'GoldenEye'
• FedEx in 'Cast Away'

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