Which brand collaboration with a film franchise reportedly resulted in a 40% sales increase for the brand and generated over $2 billion in toy merchandise sales?

Brand collaborations in film and television have evolved from simple product placements to strategic partnerships that enhance storytelling while creating marketing magic. These collaborations can boost box office numbers, drive merchandise sales, and create cultural moments that benefit both the entertainment property and the partnered brand. Test your knowledge about some of the most successful and innovative brand collaborations that have shaped modern cinema and television!

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• Ray-Ban and 'Men in Black'
• LEGO and 'Star Wars'
• Aston Martin and 'James Bond'
• Reese's Pieces and 'E.T. the Extra-Terrestrial'

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