What was the primary reason for Target Canada's spectacular failure and withdrawal from the Canadian market in 2015, just two years after launching?

In 2013, Target Corporation made an ambitious move to expand into Canada by acquiring 133 Zellers store leases. What began as a promising international expansion ended as one of the most spectacular retail failures in recent history. By 2015, Target had completely withdrawn from Canada, closing all stores and writing off billions in losses. Test your knowledge about what went wrong in this fascinating case study of retail expansion gone wrong.

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