Which retail pioneer is credited with creating the first true self-service grocery store in 1916, allowing customers to select their own merchandise without clerk assistance?

The way we shop today seems intuitive, but it wasn't always this way. In the early 20th century, a revolutionary retail innovation forever changed how consumers interacted with products. Before this innovation, customers had to request items from clerks who retrieved products from behind counters. This development fundamentally transformed the shopping experience and set the foundation for modern retail as we know it today. Test your knowledge of this pivotal moment in retail history!

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Clarence Saunders (Piggly Wiggly)
Frank W. Woolworth (F.W. Woolworth Company)
Sebastian Spering Kresge (S.S. Kresge Company/Kmart)
James Cash Penney (J.C. Penney)