Which geographic retail expansion strategy did REI pioneer that revolutionized outdoor retail and was later adopted by competitors?

REI (Recreational Equipment, Inc.) is known for its strategic retail location choices that align with outdoor recreational opportunities. This outdoor retailer carefully selects store locations based on local geography, recreational activities, and customer demographics. Test your knowledge about REI's unique geographic retail expansion strategy that has helped position the brand as a leader in the outdoor recreation market.

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Opening flagship experiential stores with climbing walls and rain rooms in major urban centers
Exclusively locating stores within national parks and protected wilderness areas
Building stores only in locations with year-round warm weather for consistent seasonal sales
Creating floating retail locations on popular lakes and coastal areas