Which celebrity's partnership with Adidas created the 'Yeezy' line that pioneered a new approach to limited-release products, generating unprecedented customer loyalty and resale market value?

Celebrity endorsements can transform a brand's market position overnight. When famous personalities partner with products, they bring their personal brand equity and massive followings. This trivia question explores one of the most successful celebrity-retail partnerships in recent years that revolutionized customer loyalty and created an entirely new marketing paradigm in the fashion industry.

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Kanye West (Ye)
Rihanna
Pharrell Williams
Beyoncé