Which brand paid a record-breaking $45 million for product placement in the 2015 James Bond film 'Spectre', marking one of the most expensive product integration deals in film history?

Product placement in films and TV shows has become a sophisticated marketing strategy worth billions annually. Major brands pay enormous sums to feature their products prominently in hit productions, creating memorable associations that can dramatically boost sales. This poll tests your knowledge about one of the most expensive product placement deals in cinema history that changed how brands integrate with entertainment.

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• Heineken
• Aston Martin
• Sony
• Heineken, Aston Martin, and Sony combined (as a co-sponsorship deal)

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