Which groundbreaking marketing decision did Nike make in 1984 that revolutionized sports product endorsements and created a billion-dollar sub-brand?

Nike has been at the forefront of sports marketing for decades, creating iconic campaigns that transcend the industry. Their marketing strategies have evolved significantly since the company's founding in 1964, incorporating athlete endorsements, emotional storytelling, and digital innovation. Test your knowledge about one of Nike's most pivotal marketing decisions that helped transform them from a running shoe company into a global sports powerhouse.

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Signing Michael Jordan and creating the Air Jordan line, despite NBA uniform regulations that would result in fines
Launching the 'Just Do It' slogan with a campaign featuring 80-year-old runner Walt Stack
Creating the first athlete signature shoe with tennis player John McEnroe
Introducing 'Nike By You' (originally Nike ID), the first mass-market customizable athletic shoe program