Which Bible publisher famously introduced the color-coding system for highlighting different themes in Scripture that revolutionized Bible study and became an industry standard?

The Bible is the most widely distributed book in history, but its journey through the publishing world is filled with fascinating business decisions, marketing strategies, and consumer trends. This trivia question explores an interesting aspect of Bible publishing that reveals how religious texts have been marketed and distributed throughout history. Test your knowledge about this intersection of faith and commerce!

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Thomas Nelson
Tyndale House Publishers
Zondervan
Oxford University Press