Which innovative retail strategy did New York's Lincoln Center pioneer in 2018 that revolutionized how performing arts venues sell merchandise?

The performing arts industry has embraced innovative retail strategies to enhance audience experiences and create additional revenue streams. From opera houses to Broadway theaters, performing arts venues have transformed their retail spaces into immersive extensions of the performance experience. Test your knowledge about how the performing arts sector has revolutionized its approach to merchandise, souvenirs, and retail experiences!

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