Which gaming company's marketing campaign involved creating a fully functional alternate reality game (ARG) called 'I Love Bees' that included payphone calls across the world to promote their new title?

The gaming industry has seen some revolutionary marketing campaigns that transformed how games are promoted and perceived by the public. From unexpected viral stunts to groundbreaking cross-media promotions, game marketing has evolved into an art form of its own. Test your knowledge about one of the most influential marketing campaigns that changed the landscape of game promotion forever!

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Microsoft (for Halo 2)
Valve (for Half-Life 2)
Sony (for God of War)
Nintendo (for The Legend of Zelda: Twilight Princess)