What groundbreaking content strategy did Netflix use in 2013 to reposition its brand from being just a content distributor to a premium content creator?

The landscape of film and television has transformed dramatically with the rise of streaming platforms. Each major player has crafted a distinct brand position to attract and retain subscribers. This trivia question tests your knowledge of how one particular streaming giant positioned itself in the competitive market through a specific strategic pivot that changed the entertainment industry forever.

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Releasing all episodes of 'House of Cards' simultaneously, pioneering the binge-watching model for original content
Acquiring exclusive streaming rights to 'Breaking Bad' and marketing it as a Netflix Original internationally
Launching the interactive film 'Black Mirror: Bandersnatch' with choose-your-own-adventure mechanics
Creating Netflix Studios and purchasing production facilities in Hollywood to signal industry legitimacy