Which innovative product launch strategy did NASA use to build public excitement for the James Webb Space Telescope before its December 2021 launch?

The James Webb Space Telescope (JWST) represents one of astronomy's most ambitious product launches in recent history. Beyond its scientific significance, the launch involved careful brand strategy, stakeholder management, and public engagement campaigns. Test your knowledge about how this groundbreaking observatory was introduced to the world and the commercial aspects behind its development and promotion.

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A digital 'Where's Webb?' tracker allowing the public to follow the telescope's journey and deployment milestones in real-time
A partnership with SpaceX for a series of live-streamed 'unboxing' videos showing telescope components arriving at the launch site
A celebrity-led campaign featuring endorsements from Neil deGrasse Tyson, Elon Musk and Bill Nye explaining telescope features
A limited edition JWST-themed cryptocurrency that gained value as deployment milestones were achieved