Which major sports brand first introduced a mobile app feature allowing customers to accurately measure their foot size using smartphone camera technology for online shoe purchases?

The sporting goods retail landscape has transformed dramatically over the past decade with technological advancements and changing consumer preferences. Major sports brands have invested heavily in direct-to-consumer channels while implementing innovative loyalty programs to maintain customer relationships. Test your knowledge about one particular breakthrough that revolutionized how athletic footwear is purchased online!

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Nike (with Nike Fit technology)
Adidas (with Fit Finder)
Under Armour (with UA Size ID)
New Balance (with NB Virtual Fit)