Which luxury retailer is credited with revolutionizing visual merchandising by introducing theatrical 'window stories' that transformed store displays into artistic installations?

Visual storytelling has become a cornerstone of modern retail marketing strategy. Brands that master the art of visual merchandising create immersive environments that not only showcase products but tell compelling brand stories. This poll tests your knowledge about one of the most influential visual merchandising innovators who transformed how products are presented in retail spaces.

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Bergdorf Goodman
Neiman Marcus
Harrods
Galeries Lafayette